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In Betweener Beauty

Updated: Jul 30

Makeup is so popular. No doubt that social media has a major influence on teenagers and tweens. As a result of tweens' influence, social media has created an entirely new way of looking at beauty. Some of today's beauty trends happen as a result of social media influence. It's not only for adults, but also for teens of all ages.

Did you know in the U.S., over 50% of youth from 12-14 wear mascara, eye shadow, eyeliner, and eyebrow pencil, and 45% are wearing foundation and concealer.

There are different reasons for wearing makeup. Many people wear makeup because of the purposes of protection and to enhance their appearance. Some feel that what they believe to be beautiful needs to be enhanced. But there is a new wave in the makeup industry. No longer should beauty companies target young, middle-aging and gracefully aging women, but open to the market to tweens and teens.

Some feel that what they believe to be beautiful needs to be enhanced. 56% pf teens say they use makeup as a tool for self-expression.

What a drastic increase in percentages among our youth. As gender has become less about the physical, boys are also a large part of the beauty market, bringing in a whopping 69% of boys aged 9 to 17 who use beauty products.

Of course that does not go to say that every girl or boy who wears make-up is doing it for attention. But then again, maybe it is their way of trying to fit in or look like the models they see in magazines.

So, if you are a tween or teen and are looking to start wearing makeup, keep in mind that it is important to choose simple looks that anyone can do. And remember, you want to make a good impression on others. Make sure your makeup looks natural and proper.

No matter what you think of makeup trends, the reality is that they are here to stay. It is important to show teens how to apply makeup responsibly, starting with a clean face, and using small amounts of products; thus, making her feel beautiful without looking overdone. It could be a way to promote self-care, daily hygiene habits, and education.

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