For the past decade, Shanica Bell has been the Creative Director behind Bella Creative Media Group LLC., (formerly Life in the Overflow Enterprises, LLC.) a marketing, advertising, and branding boutique for small businesses. entrepreneurs, authors and other creatives. As her vision grew she collaborated with many churches, ministries, and non-profit organizations with their marketing collateral and branding. 

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Through her media company, as the Founder and Publisher/Editor-in-Chief of the award-winning Life in the Overflow Magazine since 2010, Shanica has provided a worldwide advertising and marketing platform for entrepreneurs, organizations, authors and business owners as far as the Cayman Islands. She has provided red carpet media coverage for the Stellar Awards and other high-profile events; interview features with Sarah Jakes Roberts, the late Bishop Rance Allen and others. Her magazine spin-off In the Flow LIVE Radio shared interviews with Dr. Bobby Jones, LeAndria Johnson, Jewel Tankard to name a few and a host of other up and coming authors, musicians, ministries and business owners.

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As a certified Life Coach and holding a certificate in Women's Entrepreneurship, she currently hosts, The Brand Cafe' podcast where she talks about business and serves branding and marketing tips to entrepreneurs. 

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As an passionate entrepreneur, she is also the owner of Blossie Blossom Natural Essentials a natural skincare line that she created in the name of her late grandmother Blossie.

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